Brightens colors and penetrates stains, stripping away dirt, odor, and grime. As a safe alternative to bleach, it keeps your colors bright and your whites white. Above all, the chlorine-free formula is color-safe, septic safe, hypoallergenic and eco-friendly. You're welcome, Planet Earth.
Its highly-concentrated formula will leave your clothes soft and fresh, rinsing residue-free.
Only one tablespoon is needed for a regular size load of laundry!
Liquid detergents are made up largely of water. Nellie's Oxygen Brightener doesn't think selling and moving water around the planet is a very good idea. The fact is, more cleaning power can be packed into a smaller space using powder.